You can make money on TikTok without being TikTok famous.
Nano influencers can make $5 to $25 per post.
Micro influencers can make $25 to $125 per post.
Mid-tier influencers can make $125 to $1,250 per post.
Macro influencers can make $1,250 to $2,500 per post.
Mega influencers can make $2,500+ per post.
“Nano influencers are gonna make $5 to $25 per post; Micro influencers can make $25 to $125 per post; Mid-tier influencers, they’re gonna make $125 to $1,250 per post; Our macro influencers, they’re gonna be $1,250 to $2,500 per post; And then our biggest mega influencers are gonna make $2,500 plus per post.”
Charli D’Amelio makes $40,000 to $60,000 per post.
“Charli D’Amelio, she makes $40,000 to $60,000 per post.”
Using the Creator Fund, you can make about 2 to 4 cents per thousand views.
The biggest influencers make $100,000 to $200,000 a year with Creator Fund.
“If you’re using the Creator Fund you can make about 2 to 4 cents per thousand views. Some of the biggest influencers are making $100,000 to $200,000 a year with Creator Fund.”
The TikTok Creator Fund
TikTok has $200 million available in the Creator Fund for creators to earn based on their video performance.
The aim is to reach $1 billion in the next three years.
The Creator Fund is not a grant or ad revenue money, but rather a payment for videos’ good performance.
The fund is intended to support creators who dream of using their voices and creativity to spark inspirational careers.
“It’s not a grant, it’s not money made from ad revenue but more so money you will earn depending on how well your videos are performing”
Eligibility for the Creator Fund
Only creators who meet certain requirements are eligible to access the Creator Fund.
Eligible creators must be based in the UK, Germany, Italy, France, or Spain, and above 18 years old.
Creators must also have at least 10,000 followers, more than 100,000 video views in the past 30 days, and should post original content.
Other ways to make money on TikTok
One way is for businesses to sell products and services, which creators can help promote.
Creators can use the platform to sell their merchandise to their fans.
Another way is to go live and collect virtual gifts from the audience during the live stream.
Creators can take these virtual gifts and exchange them for diamonds, which can later be turned into dollars.
“So for example, you can print one of your classic catchphrases onto a hoodie… Your merch will help you spread the word about your brand” (373)
“Diamonds are gonna be worth half of what your users bought them for. So just to give you a bit of perspective if you have 200 diamonds, you’re gonna get $1”
Tips for making money via live streams
Pick a time when most of your followers are online.
Stay on live longer because the longer you’re on, the more chances you have of catching people.
Try reminding your audience to send gifts, and do it in your own style or make a game out of it.
You can find out the best time to go live in your audience insights.
“Even though it might feel a little bit weird especially the first time that we are going on live try staying on live longer because the longer that you’re on the more chances you will have of catching people” (448)
“You might wanna try reminding them and definitely do it in your own style too… Maybe you could do like a virtual auction in exchange for gifts, for example”
Making Money with TikTok Ads Manager
Creating in-feed ads through the TikTok Ads Manager is a great way to make money on TikTok.
TikTok ads appear on users’ For You feed and autoplay like any other TikTok video.
TikTok ads can seamlessly integrate with Shopify, enabling you to create ads, select a target audience, and track ad performance from your Shopify store.
Using TikTok to sell products can help you make even more money.
If you’re interested in learning more, check out the free course by Shopify to set up your e-commerce business for success.
“Creating your own ads on TikTok via the Ads Manager is a great way of getting your content in front of more people.”
Tips for Growing on TikTok
Growing a TikTok account is important to make the most of these monetization methods.
To grow on TikTok, it’s important to create content that continually hooks people.
A great way to do this is to start videos with a question and then take the rest of the video to answer it, and to create an element of suspense every five seconds.
To keep growing on TikTok, stick with your posting schedule and keep creating engaging videos.
Once you’ve found what works for you, don’t be afraid to rinse and repeat with different variations.
Use three things to create engaging videos: educational, inspirational, or entertaining content that is relatable.
Showcase your product and be a relatable person that viewers can connect with.
Focus on growing your own account, and brands and influencers will naturally want to work with you.
“Your videos should be educational, inspirational, or entertaining while showcasing your product and being a relatable figure for your audience.”
Finding and Working with Brands on TikTok
Instead of waiting around for brands to knock on your door, take control of your own marketing by actively seeking out collaborations.
Focus on growing your own accounts, as brands and influencers will naturally want to work with you as your audience grows.
Use your own unique voice and style to create high-quality content that brands want to be associated with.
Use the TikTok Discover page to find and reach out to potential brand collaborators.
Look for brands that align with your values and content style, and approach them with a strong pitch and creative ideas.
“As your audience grows, you’ll start to notice more and more emails and DMs of people wanting to collab and work with you
Finding and Reaching out to Brands for Collaboration
Collect emails of brands you want to work with.
Use Clearbit to obtain emails and names of brands you aim to approach.
Try finding the titles of the decision-makers in the company to avoid reaching out to irrelevant people.
Send these brands an influencer press kit highlighting an about you section, the services you offer, social account stats, and examples of brands you’ve worked with.
“I would recommend that you try finding the titles of the decision-makers in a company so that you’re not wasting your time emailing people that would, you know, just not have jurisdiction over partnerships anyways.”
Creating a Portfolio and Working with Influencer Agencies
Create non-sponsored TikTok videos showcasing what you can do.
Showcase your ability to bring ROI through case studies that display sales records from campaigns you’ve worked on.
Sign up for influencer platforms such as Aspire or Heartbeat to get connected with a wide variety of brand campaigns you can apply for.
Negotiate rates or set your own rates with the brands you work with.
Sign up for the Creator Marketplace once you have 100,000 followers on TikTok.
Consider working with influencer agencies such as Hashtag Paid to guarantee results although it comes at a premium rate.
“And if you’re an influencer, you can expect to get paid a little bit less than you would if you were going solo, but at the very least, this will help you get connected with brands and maybe even brands that you’ve always wanted to work with.”
Creating Content That Makes Money on TikTok
Tell a story about your brand or product to help viewers understand who you are and what you sell.
Make sure it’s not a blatant ad to keep it genuine and engaging.
Put some soul into it and keep it authentic.
Stay up to date with the latest TikTok trends and hashtags.
Authenticity comes before aesthetics on TikTok, so just be yourself.
“Definitely put some soul into it, you know. A good story not only is gonna keep viewers hooked but viewers are gonna be invested in you and your brand and your narrative and they will be more likely to come back to you and to buy from you.”
Creating Viral Content with Timely Trends
TikTok content goes viral when it’s timely and on-trend, such as a popular dance or a trending soundbite or a current event like Paris Fashion Week.
To create viral content, stay updated with the latest trends and try to incorporate them into your brand or influence.
By doing this, you can make use of the virality of your video to sell merchandize and make money.
“You just wanna make sure that you are staying up to date with trends so that you can make timely content because that’s gonna help you make your videos go viral. So if you can somehow tie the trends back into your brand and what you’re selling or who you are as an influencer, you can use the virality of your video to sell merchandise and make some money.”
Using TikTok to Promote Your Online Store
TikTok can be an excellent platform to promote your online store and drive traffic to it.
By creating TikTok content that’s related to your business, you can attract new customers and increase your brand visibility.
You can also seamlessly integrate your online store link into your TikTok profile, making it easier for users to visit your store and purchase products.
“TikTok is a really great way to promote your online store. You can start making TikTok content now and drive people to visit your online store and start making money.”
Starting Your Business with a Shopify Free Trial
Shopify is a comprehensive platform that can help you start, run, and grow your online business.
By signing up for a free trial on Shopify, you can get a feel for the platform, build a website, and start selling products.
Since Shopify is a third-party platform, it handles the technical aspects of running an online store, like payment processing and shipping.
By leveraging the power of Shopify and TikTok together, you can build a thriving online business and make money.
“So if you are interested in something like that, there’s a link to the Shopify free trial in the description box below. You can give it a whirl, see if you like it, and you can just as easily start your business today and get set up right away.”
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